The latest Magento Enterprise version boasts some great functionality over Magento Community, here’s a quick run down of it’s most interesting features. We have built some of this Enterprise functionality into Community before by developing extensions, but some functionality is so involved it becomes cost prohibitive to produce.
RICH MERCHANDISING SUITE (RMS)¹
Segment customers into groups and optimise marketing initiatives by identifying specific customer groups using specific characteristics (address, location, sex, etc.) and/or value (purchase history, on-site browsing, etc.).
Advanced segmentation capabilities include the ability to identify unknown site visitors. Whether they’re new visitors or returning customers who have not logged in, you’ll now be able to identify and target them with special promotions to convert browsers into buyers.
DYNAMIC RULE BASED PRODUCT RELATIONS²
Dynamically target customers to present up-sells, cross-sells, and related products based on their specific product selections. Rules are easily administered through a condition based tool, allowing marketers to easily manage specific product suggestions, shopping cart price rules and banners to any customer segment to encourage additional purchases.
PERSISTENT SHOPPING²
Customers are able to shop and maintain items of interest in their shopping cart, wish lists, recently viewed and recently compared items between browsing sessions and from device to device. Once a customer logs in to a site, a long-term cookie is established for that browser/ device combination and the customer can now view the contents of their shopping cart in subsequent sessions without logging in again.
AUTOMATED EMAIL MARKETING REMINDER²
Increase customer retention by automating email reminders to customers with abandoned shopping carts and wish lists. Email reminder campaigns are configurable and customisable for a variety of parameters including frequency, cart value, quantity and more.
PRIVATE SALES²
Restrict your catalog to specific customers. Create invitations and events for limited time sales to select customers and allow customer-initiated invitations.
GIFT REGISTRY²
Increase revenue and capture valuable customer data with the Gift Registry feature. Those purchasing gifts can search for the registry by owner’s name, email or gift registry ID.
GIFTING OPTIONS²
Allow customers to purchase physical and virtual gift certificates/cards for your store. Increase the average order value with gift wrapping and gift messaging options to individual products or complete orders before check out. Applicable pricing and taxes for gift wrapping options are easily configured by administrators.
REWARDS POINTS²
Enables merchants to implement programs that provide incentives to frequent shoppers, increasing customer loyalty. Points can be awarded based on a wide range of transactions and customers. Redemption rules can be controlled by merchants based on a variety of parameters including balances, expiration, customer history, conversion rate and more.
STORE CREDITS²
Store credits can be created and tied to customer accounts. Orders can also be refunded with store credit or virtual gift cards which can be redeemed to make future purchases.
MULTIPLE WISH LISTS²
Customers can save products to multiple wish lists and copy or move items from list to list. They can make their wish lists public so they’re searchable by anyone. And merchants can review them to learn about their customers’ wants and needs.
ADD TO CART BY SKU²
Streamline the ordering process, especially for B2B customers, by enabling them to enter a list of SKUs without having to go into product pages. This simplifies large orders, recurring orders and ordering based on offline catalogues.
RETURN MANAGEMENT AUTHORISATION (RMA)²
Enables of customer and merchant administration of returns with support for partial order and individual item returns, customer notifications, shipping methods and more.
CONTENT MANAGEMENT SYSTEM¹
Magento’s CMS uses a WYSIWYG editor with support for rich content. Build complex content pages, create multiple versions of a page, restrict publishing privileges and create menus.
Easily add CMS pages to the navigation menu and create, copy or delete different CMS hierarchy trees for each website and store view individually or en masse.
SCHEDULED IMPORT/EXPORT FUNCTIONALITY¹
Import and export product catalogue data either locally or from remote FTP servers. Merchants can configure for error handling, status reporting and backup
BACKUP AND ROLLBACK¹
Manage and schedule a variety of backup operations with the option to rollback the changes to reverse any modifications. This feature is particularly useful when testing new modules or customisations, or when upgrading to a new version of Magento. You can review specific customisations and their impact on the new code.
Three types of backup are supported:
- System Backup
- Database Backup
- Database and Media Backup
STAGING, MERGING AND ROLLBACK OF CONTENT¹
Create a staging site to test new categories, product information, promotions etc. Content can be merged to the live site after approval, either on-demand or per a schedule. Supports on-demand, scheduled merges and rollbacks of content.
CUSTOMER ATTRIBUTE MANAGEMENT¹
Improve sales and marketing efforts with advanced attribute management. Customer account and address attributes are managed by the Magento Administrator interface and then used to create customised marketing campaigns and customer profiles.
ADMINISTRATOR PERMISSION ROLES ON WEBSITE AND STORE LEVELS²
Restrict access roles so that staff can view only the data to the stores relevant to them.
PRICE AND PROMOTION PERMISSION¹
Merchants can create and control multiple admin roles for reading and editing prices and promotions.
LOGGING OF ADMINISTRATOR ACTIONS¹
Track and review all actions taken by administrator users, with the ability to see views, edits and deletions of information. Logs are associated to specific administrator users, with the ability to see the action taken, when it was made, and more.
CATEGORY VIEW AND PURCHASE PERMISSIONS PER CUSTOMER GROUP²
Manage viewing or purchasing items access by customer group. Access can be controlled globally or by specific category.
ORDER ARCHIVING¹
Increase store performance and provide efficiencies in store management through an order archiving module, enabling merchants to archive orders after a configurable time. Orders are still available to both administrators users and customers, while providing increased performance by storing historical orders in an archive.
SOLR SEARCH²
An alternative to the standard Magento search, Solr search provides merchants with site search options and enhancements to the speed, quality and relevancy of search results
provided to customers. Performance and search quality are improved with layered navigation and features like spelling/synonyms/stop words and weighted attributes.
FULL PAGE CACHING²
Enhance performance with caching of primary pages, including category, product and CMS pages for all users, including session users (excludes personal information). Caching of pages generally improves server response times and reduces load.
CONFIGURABLE ORDER TRACKING WIDGET¹
Customers can track the status of existing orders and returns without the need to log in to their account.
SUPPORT FOR ALTERNATE MEDIA STORAGE – CDN AND DATABASE²
Media files can be stored within the database or CDNs.
PA-DSS CERTIFICATION/PAYMENT BRIDGE¹
Magento Secure Payment Bridge is a PA-DSS certified payment application, enabling merchants to efficiently attain PCI compliance with minimum cost and effort. Customers will also be able to securely save their credit card information for future transactions.
If your interested in finding out more about Magento Enterprise, or Magento Community drop us a line and we will be pleased to give you a live demo of both platforms in action.
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